Over the last two years the UK has seen a decline in fixed broadband connections and a rise in mobile connections as people ditch their traditional broadband in favour of using the package that comes with their mobile. Coupled with a huge increase in smartphone ownership in the UK this can mean only one thing for web design, get mobile. If your site is a bog standard traditional design you risk putting off your potential customers whose only method of viewing it is on a screen size anywhere between 3.7 inches and 10 inches (if we take into account larger tablets). The constant zooming in and zooming out, panning left and right whilst trying to click on miniscule links and buttons will inevitably leave your potential customers with a bad taste in their mouth. So what do you do? Do you contact your web designer and ask him to make a site for each varying screen size? Do you spend thousands making apps for different platforms which your customers must have installed to view your content? No, you have a mobile responsive website that is capable of morphing and shape shifting depending what screen size the device viewing it has. A website that is as intelligent and modern as the information you place on there.
One site fits all.